Fintech

Wise Website Analysis

wise.com

AI-powered website review · Last analyzed April 9, 2026

Overall Grade

D
51/100

Wise handles billions in transactions but can't handle loading images without clogging your browser like a financial artery.

About Wise's Website

Wise (wise.com) is a fintech website. Our AI analyzed its design, copywriting, SEO optimization, performance metrics, and user experience to generate this comprehensive website score.

With an overall score of 51/100 and a grade of D, here's what our AI found:

Detailed Breakdown

🖱️

Wise UX Score

48

Your accessibility is great, but your performance anxiety is ruining the experience.

Accessibility scores well at 87/100—solid work on alt text and ARIA compliance. But UX is being murdered by performance. A 10.7-second LCP means users think the page is broken. Your Total Blocking Time of 3/100 suggests the main thread is so congested that clicking buttons feels sluggish. You have legacy JavaScript dragging your site backward. Meanwhile, your Best Practices score (73) hints at missing security headers and outdated patterns. Prioritize: (1) reduce JavaScript execution, (2) implement proper caching, (3) audit for dead code. Your app has 60M downloads—users expect fast, snappy interactions.

🔍

Wise SEO Score

85

Your SEO foundations are solid, but your page speed is sabotaging your rankings like an inside job.

Good news: your title, meta description, and Open Graph tags are properly formatted. Your heading hierarchy makes sense. You've got 145 internal links for crawlability. But Google's ranking algorithm now weighs Core Web Vitals heavily, and you're failing Performance catastrophically (33/100). Your LCP, FID, and Speed Index scores are basement-tier. Fix performance, and your already-decent SEO will shoot upward. Right now you're leaving ranking points on the table because your site moves like molasses.

✍️

Wise Copy Score

78

Your messaging is solid, but buried under JavaScript so heavy it needs its own bank account.

The copy is clear, benefit-focused, and speaks directly to your audience: 'Save up to 75%', 'Money without borders', 'The account that moves with you.' That's strong. But your SEO audit shows 38 external scripts and massive unused JavaScript/CSS bloat. Your First Input Delay is 1,260ms—that's 1.26 seconds of your users clicking buttons and waiting. Audit and prune ruthlessly. Every kilobyte of unused code is stealing attention from your actual message.

🎨

Wise Design Score

62

Your 127 images are beautiful, but they're loading slower than a wire transfer to Nigeria.

The design is clean and modern—no arguments there. But you've got 127 images on a single page and they're not optimized worth a damn. Your LCP is 10.7 seconds, which means users are staring at a blank screen longer than it takes to microwave popcorn. You need aggressive image compression, WebP formats, and lazy loading. Right now you're the tortoise in a race where speed is literally your brand promise.

Wise Performance Score

33

A fintech company that moves money faster than its website loads—the irony is *chef's kiss*.

You're scoring 33 out of 100. Your LCP is 10.7 seconds (aim for under 2.5s). Your Speed Index is 4/100. You're missing alt text on zero images (good!), but your *image delivery* strategy is broken—PageSpeed is screaming 'Improve image delivery' at 0/100. You have zero cache lifetime optimization. Unused JavaScript and CSS everywhere. You're also missing source maps for large first-party JavaScript, making debugging production issues a nightmare. Start with image optimization and minification, then attack the JavaScript execution time. This is your biggest liability.

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